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Pureology Strength Cure Treatment Mask 250ml

Pureology Strength Cure Treatment Mask 250ml
Price: £37.50
Quantity

Brand Pureology
Product Type Hair Treatments
Size 250ml

Pureology Strength Cure Treatment Mask 250ml is an intensive strengthening hair mask that helps reduce breakage, restore softness and improve the condition of damaged, colour-treated hair. Its rich, creamy formula provides deep nourishment to weakened strands, leaving hair feeling stronger, smoother and easier to manage. Whether your hair has become fragile through colouring, bleaching or regular styling, this weekly treatment helps bring back softness, shine and a healthier-looking finish.

Part of Pureology's Strength Cure collection, this nourishing mask features a Triple Strength Blend of Amino Acids, Lactic Acid and Citric Acid to help reinforce weakened hair and improve its resistance to breakage. The formula also contains moisturising ingredients to soften dry lengths, smooth the hair cuticle and make detangling easier. Pureology's Antifade Complex helps maintain colour vibrancy, making this a practical addition to your routine when you want to care for damaged hair without compromising your salon colour.

Suitable for: All hair types, particularly damaged, weakened, colour-treated or bleached hair that feels dry, brittle or prone to breakage.

Benefits:

  • Stronger hair: Helps reinforce weakened strands and improve resistance to breakage during everyday brushing and styling.
  • Intensive nourishment: Rich conditioning ingredients help replenish moisture and leave dry hair feeling softer and more supple.
  • Instant detangling: Smooths the hair surface to make knots and tangles easier to manage.
  • Improved shine: Helps restore a glossy, healthy-looking finish to dull and damaged hair.
  • Colour protection: Pureology's Antifade Complex helps maintain the appearance of vibrant, salon-coloured hair.
  • Five-minute treatment: Provides intensive conditioning without adding too much time to your weekly haircare routine.

Key ingredients and features:

  • Triple Strength Blend: Combines Amino Acids, Lactic Acid and Citric Acid to help strengthen weakened hair and smooth the cuticle.
  • Arginine: An amino acid that helps support hair strength and improve the condition of fragile strands.
  • Lactic Acid: Helps smooth the hair cuticle for improved softness and manageability.
  • Citric Acid: Supports the hair's structure and helps improve resistance to breakage.
  • Soybean Oil: Provides conditioning care to help maintain softness and shine.
  • Glycerin: Helps retain moisture, leaving hair feeling smoother and more supple.

How to use:

  • Wash your hair with Pureology Strength Cure Shampoo and rinse thoroughly.
  • Gently squeeze out excess water from your hair.
  • Apply the treatment mask evenly through the mid-lengths and ends, concentrating on areas that feel particularly dry or damaged.
  • Massage gently through the hair to distribute the creamy formula.
  • Leave for five minutes, then rinse thoroughly.
  • Use once a week as an intensive conditioning treatment.

Expert tips:

  • If your hair is prone to tangling, gently distribute the mask using a wide-toothed comb before rinsing.
  • Concentrate on damaged lengths and ends, where hair often needs the most conditioning.
  • For a complete strengthening routine, pair with Pureology Strength Cure Shampoo and Conditioner.

Good to know:

  • 100% vegan formula with no animal-derived ingredients or by-products.
  • Sulphate-free and suitable for colour-treated hair.
  • Rich, creamy texture for intensive conditioning.
  • Features a fruity floral fragrance with notes of Violet Leaves, Water Flowers, Sandalwood and Vanilla.
  • Rinse-out treatment recommended for weekly use.

Give weakened, colour-treated hair the attention it needs with Pureology Strength Cure Treatment Mask 250ml from John And Ginger. Its strengthening and conditioning formula makes a welcome addition to your weekly routine, helping hair feel softer, more manageable and resilient while maintaining beautiful shine. Enjoy professional haircare, friendly expert advice and fast UK delivery on qualifying orders.



Give weakened hair the extra care it needs to feel stronger
Target vulnerable hair lengths

Concentrate the treatment on areas affected by colouring, bleaching or repeated styling, particularly fragile mid-lengths and ends.

Strength without sacrificing softness

A useful choice when hair needs strengthening care but you still want it to feel supple and comfortable to handle.

Gentler wet hair detangling

Improved slip helps make combing easier after washing, particularly when delicate hair is more vulnerable to pulling and breakage.

Simple weekly treatment step

Replace your regular conditioner with this five-minute mask when your hair needs more targeted care between salon appointments.

Who it's for
  • Highlighted or bleached hair: Particularly relevant when chemical processing has left lengths feeling fragile or difficult to manage.
  • Hair prone to snapping: A suitable option when breakage is a greater concern than ordinary dryness.
  • Regular heat styling: Useful for hair exposed to frequent blow-drying, straightening or curling.
  • Longer hairstyles: Ideal when older lengths and ends show more signs of wear than newly grown hair.
  • Colour-treated hair: Suitable for maintaining a strengthening routine alongside regular salon colouring.

Particularly worth considering when hair feels noticeably weaker after colouring or repeated styling.

Suitability

Fine or fragile hair: Begin with a modest amount through the ends, increasing only where additional conditioning is needed.

Thick or coarse hair: Work through smaller sections to help distribute the creamy formula evenly.

Dry but otherwise healthy hair: Pureology Hydrate Treatment Mask may be a better choice when moisture is your main priority rather than breakage.

Frizz-prone hair: If your main concern is achieving a sleeker finish rather than strengthening weakened strands, consider Pureology Smooth Gloss Mask.

Strength Cure focuses on hair condition and resistance to breakage. It cannot permanently repair split ends or reverse all forms of structural damage.

Good to know: Use once weekly after shampooing, concentrating on the mid-lengths and ends. Leave for five minutes before rinsing thoroughly. Pureology advises that more frequently treated or severely weakened hair may benefit from additional applications according to its condition. For best results, combine regular conditioning with gentle detangling and appropriate heat protection. The 250ml treatment is formulated for damaged and colour-treated hair and has a fruity fragrance with soft floral and warm woody notes.