Pureology Strength Cure Blonde Purple Shampoo 266ml

Pureology Strength Cure Blonde Shampoo is a gentle, zero-sulphate formula created to care for blonde, highlighted, or colour-treated hair. Enriched with violet pigments, it helps neutralise unwanted brassiness, keeping blonde tones cool and bright. The exclusive AntiFade Complex supports lasting colour vibrancy, while the rich lather cleanses thoroughly without stripping natural moisture. Perfect for fragile or over-processed hair, it promotes strength, softness, and shine for beautifully healthy-looking results.

Suitable for: Blonde, highlighted, or colour-treated hair in need of gentle cleansing, toning, and protection.

Benefits:

• Zero Sulphate Care: Naturally derived cleansers from coconut, corn, and sugar gently clean without harshness.
• Tones Blonde Hair: Violet pigments reduce yellow hues for cool, refreshed colour.
• Colour Protection: AntiFade Complex defends against dullness and helps preserve shine.
• Rich Lather: Provides a luxurious cleanse suitable for everyday use.
• Vegan Formula: 100% plant-based and free from animal-derived ingredients.

How to Use:

• Apply a 10 pence-sized amount to wet hair and massage into a rich lather.
• Rinse thoroughly and repeat if additional toning is desired.

Why Choose Pureology?

• Dual Benefit Care: Specially designed to support strength, softness, volume, and colour longevity.
• Concentrated Formula: Each bottle provides up to 70 washes, offering excellent value.
• AntiFade Complex: Combines antioxidants and UVA/UVB filters to protect and extend colour vibrancy.
• Botanical Approach: Plant-based ingredients deliver luxury haircare while supporting a vegan lifestyle.

This shampoo is the perfect choice for blondes seeking to maintain bright, cool tones while keeping hair strong, soft, and manageable. Pair with Pureology Strength Cure Blonde Conditioner for a complete toning and strengthening routine.