Pureology Strength Cure Blonde Purple Shampoo 266ml

Pureology Strength Cure Blonde Shampoo is a sulphate-free purple shampoo designed to gently cleanse blonde, highlighted and lightened hair while helping neutralise unwanted yellow and brassy tones. Combining violet pigments with strengthening ingredients, this rich-lather shampoo helps maintain a cooler, fresher-looking blonde while caring for hair weakened by colouring, bleaching and heat styling.

Part of Pureology's Strength Cure Blonde collection, this toning shampoo features Keravis protein, antioxidant-rich Astaxanthin and Purple Orchid Extract. Its concentrated formula produces a creamy lather that removes everyday impurities while leaving hair feeling softer and more manageable. Pureology's Antifade Complex helps maintain colour vibrancy, while the signature fragrance of Pear, Rose and Sandalwood makes washing your hair an enjoyable part of your routine.

Suitable for: Blonde, highlighted, bleached and lightened hair, including balayage, platinum blonde and other cool blonde shades. Particularly useful when unwanted warmth, dryness or weakened strands are concerns.

Benefits:

• Neutralises unwanted brassiness: Violet pigments help counteract yellow tones for a cooler, more balanced-looking blonde.
• Strengthening care: Keravis protein helps improve the feel and resilience of hair weakened by colouring and styling.
• Gentle sulphate-free cleansing: Removes everyday impurities while caring for colour-treated hair.
• Maintains colour vibrancy: Pureology's Antifade Complex helps preserve the appearance of salon-coloured hair.
• Improved softness and shine: Conditioning ingredients help leave blonde hair feeling smoother and looking glossier.
• Rich, creamy lather: The concentrated formula spreads easily through wet hair for a comfortable cleansing experience.
• Vegan formula: Made without animal-derived ingredients or by-products.

Key ingredients:

• Violet Pigments: Help neutralise unwanted yellow tones in blonde and lightened hair.
• Keravis Protein: A plant-derived strengthening ingredient that helps improve the feel of fragile strands.
• Astaxanthin: An antioxidant derived from microalgae, included in Pureology's Strength Cure Blonde formula.
• Purple Orchid Extract: A botanical ingredient featured in the collection's toning and conditioning formula.
• Arginine: An amino acid that contributes to the shampoo's hair-conditioning properties.
• Antifade Complex: Pureology's colour-care technology, featuring ingredients including Sunflower Seed Extract and Vitamin E.

How to use:

• Wet your hair thoroughly with warm water.
• Apply approximately a ten pence-sized amount of shampoo to the scalp.
• Massage gently to create a rich lather, working the product through the lengths and ends.
• Distribute evenly through areas where unwanted yellow tones are visible.
• Rinse thoroughly with water.
• Repeat if additional cleansing is needed.
• Follow with Pureology Strength Cure Blonde Conditioner for complementary toning and moisturising care.

Expert tips:

• Use according to your hair's toning needs, alternating with a regular colour-safe shampoo when additional purple toning is unnecessary.
• Distribute the lather evenly through highlighted or balayage sections for more consistent toning.
• For additional care when styling weakened hair, pair with a suitable Pureology Strength Cure leave-in treatment.

Good to know: This vegan, sulphate-free shampoo is designed specifically for blonde and lightened hair. Its violet pigments help maintain cooler-looking tones, although results will depend on your existing hair colour and level of brassiness.

Keep blonde highlights and lightened lengths looking fresh with Pureology Strength Cure Blonde Shampoo from John And Ginger. A practical choice for combining purple toning with gentle cleansing and strengthening care, it pairs beautifully with Strength Cure Blonde Conditioner. Enjoy fast UK delivery on qualifying orders and complimentary samples with qualifying purchases.