Pureology Pure Volume Shampoo 266ml

Pureology Pure Volume Shampoo is a lightweight, sulphate-free volumising shampoo specially created for fine, flat and colour-treated hair. Designed to gently remove impurities and product build-up without weighing down delicate strands, it helps create the appearance of fuller, thicker-looking hair with natural movement and body. Enriched with Wheat Protein and Eucalyptus Leaf Extract, this concentrated shampoo leaves hair feeling clean, soft and refreshed while helping maintain colour vibrancy.

Fine hair can quickly lose volume when excess oil, styling products or heavy conditioning formulas leave it feeling weighed down. Pureology's Pure Volume collection focuses on lightweight cleansing and conditioning to help restore natural movement. The shampoo produces a rich, creamy lather that cleanses the scalp and lengths, creating a fresh foundation for styling. Its signature fragrance combines Pink Grapefruit, Wild Rose and Cedarwood for a beautifully balanced floral and citrus scent.

Suitable for: Fine, flat, limp or naturally thin hair, particularly colour-treated hair that needs gentle cleansing, lightweight body and improved movement without a heavy finish.

Benefits:

• Fuller-looking hair: Helps add body and movement to fine, flat strands for a naturally more voluminous appearance.
• Lightweight cleansing: Removes everyday impurities, excess oil and styling product build-up without leaving hair feeling weighed down.
• Gentle sulphate-free formula: Cleanses colour-treated hair while maintaining a soft, comfortable finish.
• Improved manageability: Helps fine hair feel fresher, lighter and easier to style.
• Colour care: Pureology's Antifade Complex helps maintain the appearance of vibrant salon-coloured hair.
• Natural movement: Leaves hair feeling clean and airy, providing a practical foundation for volumising hairstyles.
• Vegan formula: Made without animal-derived ingredients or by-products.

Key ingredients:

• Wheat Protein: A conditioning protein that helps add body and improve the feel of fine hair, supporting a fuller-looking finish.
• Eucalyptus Leaf Extract: A botanical ingredient included in the lightweight formula to complement its refreshing cleansing properties.
• Sunflower Seed Extract: Featured in Pureology's Antifade Complex to help maintain the appearance of colour-treated hair.
• Vitamin E: An antioxidant ingredient that complements the shampoo's colour-care formula.

How to use:

• Wet your hair thoroughly with warm water.
• Apply a small amount of Pure Volume Shampoo directly to the scalp and roots.
• Massage gently to create a rich, creamy lather.
• Work the lather through the mid-lengths and ends, then rinse thoroughly.
• Repeat if additional cleansing is needed, particularly when removing heavier styling product build-up.
• Follow with Pureology Pure Volume Conditioner for lightweight conditioning and improved manageability.

Expert tips:

• Concentrate shampoo application around the roots, where excess oil and product build-up can make fine hair look flatter.
• Pair with Pureology Pure Volume Conditioner to maintain softness without unnecessarily weighing down the lengths.
• For additional styling volume, use Pureology Style and Protect Instant Levitation Mist after washing and conditioning.

Give fine, colour-treated hair a fresher, fuller-looking finish with Pureology Pure Volume Shampoo from John And Ginger. Its combination of lightweight cleansing, Wheat Protein and colour-care ingredients makes it a practical choice for maintaining natural movement, softness and shine. Enjoy fast UK delivery on qualifying orders and complimentary samples with qualifying purchases.