Pureology Strength Cure Shampoo 250ml

Pureology Strength Cure Shampoo is a sulphate-free shampoo designed for damaged, colour-treated hair that needs a gentler cleanse and a stronger, smoother-looking finish. Ideal for hair affected by heat styling, colouring, chemical services, brushing or everyday wear, it helps remove dulling residue while keeping hair feeling soft, clean and cared for.

This concentrated Pureology shampoo is formulated with the brand’s Asta-Repair Complex, as stated, featuring astaxanthin, Keravis, ceramide and arginine. Together, these ingredients help support the look and feel of stronger hair, improve smoothness and reduce the rough, fragile feel often linked with damaged lengths. The formula also includes Pureology’s AntiFadeComplex, as stated, to support colour vibrancy and keep colour-treated hair looking fresher between salon visits.

Suitable for: Damaged, colour-treated hair, especially hair that feels weak, brittle, rough, over-styled or in need of a strengthening wash routine.

Benefits:

• Strength-focused cleanse: Helps hair feel stronger, smoother and more resilient after washing.
• Colour care support: Helps maintain the look of salon colour and reduce dullness, as stated.
• Gentle sulphate-free formula: Cleanses without a harsh, stripped feel.
• Softer hair feel: Helps leave damaged lengths feeling smoother, more manageable and less rough.
• Concentrated formula: Designed so a small amount is enough for an effective cleanse.
• Vegan formula: Included as stated for those who prefer vegan hair care.

Key ingredients and features:

• Asta-Repair Complex: A strengthening care complex designed for damaged, colour-treated hair, as stated.
• Astaxanthin: An antioxidant ingredient included to support the look of healthy, vibrant hair.
• Keravis: Helps hair feel stronger and more conditioned, as stated.
• Ceramide: Supports a smoother-feeling hair surface and a more cared-for finish.
• Arginine: Included to support the look and feel of stronger hair.
• AntiFadeComplex: Helps support colour vibrancy and shine, as stated.

How to use:

• Apply a 10 pence-sized amount to wet hair.
• Massage into the scalp and work through the hair to create a lather.
• Rinse thoroughly.
• Repeat if needed, especially if there is styling product build-up.
• Follow with the matching Pureology Strength Cure conditioner or treatment if included in your routine.

Expert tips:

• Focus shampoo mainly at the scalp, then let the lather move through the lengths as you rinse.
• Use lukewarm water to help colour-treated hair feel smoother after washing.
• Follow with conditioner through the mid-lengths and ends to support softness and manageability.
• Use a wide-tooth comb after conditioning to reduce pulling on fragile-feeling hair.

Start your colour care routine with Pureology Strength Cure Shampoo from John and Ginger when you want a strengthening shampoo that helps damaged hair feel cleaner, softer, smoother and better cared for. Enjoy fast UK delivery on qualifying orders and complimentary samples with your purchase.