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Oiamiga Permanent Hair Dye Natural Blonde 120ml

Oiamiga Permanent Hair Dye Natural Blonde 120ml
Price: £9.99
Quantity

Brand Oiamiga
Product Type Hair Colour
Colour Blonde
Size 120ml

Oiamiga Permanent Hair Dye Natural Blonde 120ml is a unisex gel-based hair dye created to give soft, natural-looking blonde colour with shine and depth while remaining gentle on the hair and skin. Made in the UK by Herb UK, this vegan-friendly formula is ammonia free and suitable for colouring scalp hair, beards, moustaches, chest hair, and bikini area hair. If you previously used Minikini or Betty Beauty, Oiamiga offers the same versatile approach with the added benefit of flexible mixing, allowing you to use only what you need and save the rest for future applications.

The formula includes Oiamiga’s Rapid Activator technology, designed to support faster processing times and long-lasting colour results depending on your hair type and desired finish. This makes it especially useful for facial hair and intimate grooming where a softer, more natural-looking result is often preferred.

Suitable for: All hair types, including hair with greys that needs natural-looking blonde coverage. Suitable for scalp hair, facial hair, chest hair, and bikini area hair. Not suitable for eyebrows or eyelashes.

Benefits:

  • Multi-purpose colour: Suitable for head hair, beards, moustaches, chest hair, and bushy bits.
  • Flexible mixing: Mix only the amount you need and store the remaining product for future use.
  • Natural-looking coverage: Processing times can be adjusted for subtle blending or fuller grey coverage.
  • Ammonia-free formula: Designed without harsh ammonia fumes.
  • Vegan friendly: Contains no animal-derived ingredients or by-products.
  • Eco-conscious packaging: Bottles and boxes are made using recycled and recovered materials.

What’s included:

  • 10ml pre-shampoo with charcoal
  • 10ml pre-conditioner
  • 50ml colour gel
  • 50ml Rapid Activator
  • Protective gloves

About the Rapid Activator:

  • Faster processing: Can reduce colouring time by up to 20 minutes depending on hair type and desired finish.
  • Long-lasting colour: Helps improve colour intensity and reduce fading.
  • Ideal for facial hair: Allows shorter processing times for a softer, more natural appearance.

Suggested timings:

  • Beards, moustaches, and bikini area: around 10 minutes for a softer blended result.
  • Fine hair: approximately 15 minutes.
  • Thick or coarse hair: around 30 minutes for fuller colour payoff.
  • Stubborn greys: up to 40 minutes for maximum coverage.

How to use:

  • Wash hair with the pre-shampoo and rinse thoroughly.
  • Towel dry until slightly damp.
  • Mix equal parts colour gel and Rapid Activator.
  • If colouring smaller areas, use only the quantity required and reseal the remaining product for future use.
  • You can simply mix equal parts of the Colour Gel and Rapid Activator in a separate bowl, pop the lids back on the bottles and store them for up to six months to use next time.
  • Apply evenly and leave on according to your chosen timing.
  • Rinse until water runs clear, then apply the conditioner provided.

Good to know:

  • Always carry out a patch test before every application.
  • Everything needed for home colouring is included in the box.
  • Suitable for those replacing discontinued Minikini and Betty Beauty products.

Refresh your routine with Oiamiga Permanent Hair Dye Natural Blonde 120ml from John and Ginger for flexible, salon-inspired colour that works on more than just the hair on your head. Enjoy fast UK delivery on qualifying orders and complimentary samples with your purchase.



Yes, it will, just make sure you pre-cleanse with the shampoo provided, saturate your hair with colour, and process for 30 minutes, or 40 minutes if your grey hairs are super stubborn.
Yes, it is perfect for beards, moustaches, and even your bits down below and bikini area. Please don’t use it on your eyebrows as it is too close to the eyes.
With the longevity benefits from it's Rapid Activator, we'd expect it to last up to 12 weeks, depending of course on a variety of factors such as your hair health, frequency of washing and your preferred shampoo.
Permanent hair colour requires a permanent oxidative pigment to work - be it PPD, PTD, PTDS or PTS - and all of these have the potential to cause an allergic reaction. Oiamiga uses PPD at the lowest possible level to get a great result, which reduces the risk of a reaction.
The mix is quite generous, so unless you have long hair, below your shoulder blades, or very thick hair, one box should be ample.
On natural hair, Oiamiga can lift one or maybe two shades. However, if you're colouring over pre-coloured hair, you need to choose a shade that is the same depth of colour or darker.
Betty Beauty was acquired by a US company and is no longer distributed in the UK, while MiniKini’s manufacturer can no longer produce the formula at this time.
It can be considered a replacement in terms of performance. Like MiniKini and Betty Beauty, it is an oxidative hair dye designed for delicate areas, with added botanical extracts for gentleness. The updated formula has removed older ingredients that are no longer permitted, replacing them with compliant alternatives. While no product is identical, this version is the closest available match in colour coverage and application, and it is safe from a regulatory perspective.

Why this natural blonde dye works for soft, even-looking colour
Soft blonde result

Designed to give hair a natural-looking blonde finish with shine and gentle depth rather than a flat colour effect.

Multi-area colour use

Suitable for scalp hair, beards, moustaches, chest and bikini area, making it a practical all-round colouring option.

Flexible grey coverage

Processing time can be adjusted for softer blending or fuller grey coverage depending on your hair type and result preference.

Gentler formula choice

The gel formula is ammonia free and vegan friendly, giving a more considered option for regular at-home colour use.

Shade explanation
  • Natural Blonde is designed for a softer blonde result rather than an overly bright finish
  • Works well if you want lightness with a more natural-looking tone
  • Useful for refreshing overall colour or blending greys with a lighter effect
  • The finish is intended to keep hair looking glossy and dimensional

A strong choice if you want blonde colour that looks clean, wearable and easy to maintain rather than overly bold.

Suitability

Suitable for all hair types, including hair with greys that need natural blending or fuller coverage depending on processing time. Ideal for anyone wanting a salon-style home colour for scalp hair, facial hair or selected body areas. Not suitable for eyebrows. Finer hair may process more quickly, while thicker, coarser hair and stubborn greys may need longer development time.

Good to know: The kit includes a pre-shampoo, pre-conditioner, colour gel, rapid activator and gloves for a straightforward routine. Apply to damp hair after cleansing and choose the processing time based on the area, hair texture and level of grey coverage you want.