Joico Blonde Life Brightening Shampoo 300ml

Joico Blonde Life Brightening Shampoo elevates your blonde hair care routine with a formula designed to cleanse, nourish, and illuminate. Infused with nutrient-rich Tamanu and Monoi oils, it enhances strength, softness, and radiance while preserving vibrant blonde tones for up to 8 weeks.

Unparalleled Benefits:

• Maintains vibrant and true blonde tones, keeping hair bright and on-tone for weeks.
• Deeply nourishes and strengthens lightened hair, promoting resilience against breakage.
• Leaves hair softer, shinier, and thoroughly hydrated for radiant blonde brilliance.
• Sulphate-free formula (free from SLS/SLES Sulphates*) ensures gentle yet effective cleansing with a rich, indulgent lather.

Key Ingredients for Blonde Perfection:

• Arginine: A vital amino acid that strengthens lightened strands, reducing breakage.
• Monoi Oil: A luxurious blend of Coconut Oil and Tahitian Gardenia Flower Extract that nourishes and protects hair.
• Tamanu Oil: Enriched with Omega-6 and -9, this rare oil enhances shine, smoothness, and colour protection.
• Bio-Advanced Peptide Complex: Joico’s exclusive keratin blend repairs and strengthens hair from within.
• Natural Detoxifiers: Neutralise chlorine and remove impurities to prevent brassy and yellow tones.

Why You'll Love It:

• Gently cleanses without stripping moisture or colour.
• Enhances softness, smoothness, and manageability.
• Keeps blonde hair luminous and free from brassy tones.

How to Use:

• Lather into wet hair, ensuring full coverage from roots to tips.
• Rinse thoroughly.
• Repeat if needed for ultra-clean, radiant blondes.