Joico Blonde Life Brightening Masque 150ml

Joico Blonde Life Brightening Masque 150ml is a nourishing treatment masque designed for highlighted, lightened, or high lift blonde hair that can look dull, feel dry, or pick up unwanted yellow tones. Used after shampooing, it works in around 2 to 5 minutes to leave hair feeling softer and looking brighter, helping blonde shades appear cleaner and more polished. It is a useful weekly step if your hair is double processed, prone to tangling, or needs extra comfort through the lengths.

This masque is formulated to help reduce the look of brassiness while also supporting hydration and shine. It is also described as helping neutralise trace minerals, including chlorine, which can affect how blonde hair looks over time. The creamy texture spreads easily through mid lengths and ends, helping detangle and smooth the cuticle for a sleeker finish that is easier to style.

Suitable for: Lightened, highlighted, double processed, or high lift blonde hair that looks dull, feels dry, or needs extra softness and shine.

Benefits:

• Brighter looking blonde: Helps keep blonde tones looking clearer and more luminous.
• Softness and hydration: Leaves hair feeling smoother, less dry, and easier to manage.
• Strength support: Helps reinforce the feel of lightened hair that is more prone to breakage.
• Shine boost: Helps hair look glossier and healthier through the lengths.
• Mineral build up support: Designed to help neutralise trace minerals, including chlorine, that can affect tone.

Key ingredients and technology:

• Arginine: An amino acid that supports the feel of stronger, more elastic hair.
• Monoi oil: A blend of coconut oil and Tahitian gardenia extract to help nourish and smooth.
• Tamanu oil: Rich in fatty acids to support shine and a softer feel.
• Bio-Advanced Peptide Complex: Joico’s keratin blend designed to support hair that feels weakened by lightening.
• Natural detoxifiers: Included to help counter the look of brassy tones by addressing chlorine and trace minerals.

How to use:

• Start by cleansing with Blonde Life Brightening Shampoo.
• Apply the masque to damp hair, focusing on mid lengths and ends.
• Leave on for 2 to 5 minutes, then rinse thoroughly.
• Use as needed, typically once or twice a week depending on how dry or lightened your hair feels.

Expert tips:

• For finer hair, use a smaller amount and focus on the ends to keep roots feeling light.
• Comb through with a wide tooth comb while the masque is on to help detangle gently.
• If you swim regularly, use after pool days to help keep blonde looking fresher.

Discover Joico Blonde Life Brightening Masque 150ml at John and Ginger and add a quick, weekly treatment that helps blonde hair look brighter and feel softer with a smoother, shinier finish. Enjoy fast UK delivery on qualifying orders and complimentary samples with your purchase.