We use cookies for two reasons: to give you the best experience, and to make sure our ads you see on other sites like Google are relevant to you. Please click the button below if you agree to our use of cookies and personal data – find out more or change settings here.

Color Wow Flo-Etry Vital Natural Serum 295ml

Color Wow Flo-Etry Vital Natural Serum 295ml
Price: £27.00 £22.00
Quantity

Brand Color Wow
Product Type Hair Styling
Size 295ml

Color Wow Flo-Etry Vital Natural Hair Serum is a lightweight curl serum designed to help dehydrated curls look smoother, glossier, and more defined, without a greasy feel. It is made for wash days when your curl pattern needs extra moisture and a more polished finish, helping curls look bouncier and feel easier to manage as they dry. Use it on wet hair after washing and conditioning to support curl definition and reduce the look of frizz through the lengths.

The formula features a Profaxil-18 Complex, described as a unique blend of jojoba, pequi, and coconut oils. These oils are used to help improve slip and add softness, so curls feel conditioned while still staying light. Because the serum is designed not to weigh hair down, it is a good option if you want curl shape and shine, but you do not want a heavy coating or a crunchy finish. If your curls often look dull, dry-looking, or lose their shape by the time they are fully dry, this is a simple styling step that helps your routine feel more consistent.

Suitable for: Curly and coily hair types, including 3a to 4b curls, especially hair that looks dry-looking, frizzy, or lacks shine.

Benefits:

  • Moisture support for curls: Helps dehydrated curls feel softer and look more conditioned.
  • Smoother looking finish: Helps reduce the look of frizz for a more polished curl pattern.
  • Glossy look: Helps curls look shinier and healthier-looking through the lengths.
  • Lightweight feel: Designed to feel like very little is on the hair, without a greasy finish.
  • Soft definition: Supports bouncy curls without a stiff or crunchy result.

Key ingredients and features:

  • Profaxil-18 Complex: Described as a blend of jojoba, pequi, and coconut oils to support softness, slip, and shine.
  • Jojoba oil: Used to help soften and improve manageability, supporting a smoother look.
  • Pequi oil: Used in curl care for a conditioned feel and a more polished finish.
  • Coconut oil: Helps hair feel more nourished and comfortable, supporting a softer look through the lengths.

How to use:

  • Apply to wet hair after washing and conditioning with Hooked and Coco-Motion.
  • Work section by section, using your fingers or a comb to distribute evenly through the lengths.
  • Style as you prefer and allow curls to dry naturally, or diffuse if that suits your routine.

Expert tips:

  • Apply in sections so the serum spreads evenly and you get consistent definition across the whole head.
  • For extra frizz control, use a little more on the mid-lengths and ends, where hair often feels driest.
  • Avoid over-handling curls while they dry to help keep curl clumps together and support a smoother finish.

Shop Color Wow Flo-Etry Vital Natural Hair Serum at John and Ginger for an easy styling step that helps curls look glossier, feel softer, and sit more neatly between wash days. Enjoy friendly customer service, fast UK delivery options, and complimentary samples on qualifying orders, subject to availability.