Joico Colorful Anti-Fade Shampoo 300ml

Joico Colorful Anti-Fade Shampoo is a gentle daily shampoo for colour-treated hair, designed to help your colour look fresher for longer while keeping hair feeling clean, soft, and shiny. It lifts away everyday build-up without leaving hair feeling stripped, making it a useful choice if you want to maintain tone and vibrancy between salon visits.

This shampoo is made to support colour longevity as part of a regular wash routine. If you notice colour looking dull over time, or your lengths feel coated from styling products, this formula helps you cleanse thoroughly while keeping hair looking smooth and polished. The texture lathers easily and rinses clean, so hair feels refreshed and ready for conditioner and styling.

Suitable for: Colour-treated hair of all types that needs gentle cleansing and support for long-lasting vibrancy and shine.

Benefits:

• Daily colour care: Designed for regular use on coloured hair to help maintain vibrancy.
• Gentle cleansing: Cleanses without over-stripping, helping coloured hair feel comfortable and look glossy.
• Build-up removal: Helps remove product residue and debris so hair feels lighter and looks brighter.
• Smoother finish: Leaves hair looking more polished, helping light reflect for a healthier-looking shine.
• Helps hair feel stronger: Supports a more resilient feel through the lengths, especially if hair is coloured.
• Free from SLS and sulphates: A milder cleansing option if you prefer to avoid SLS and sulphates in your routine.

Key ingredients and technologies:

• Camellia oil: Chosen for its nourishing feel, helping hair look smoother and feel softer.
• Pomegranate extract: Included to support the look of vibrant colour and a fresher finish.
• Smart Release Technology: Designed to release rosehip, arginine, and keratin oils over time to help protect hair from day-to-day wear.

How to use:

• Wet hair thoroughly.
• Apply a small amount and work into a lather through the scalp and roots, then draw through the lengths.
• Rinse well.
• Repeat if needed, especially if you use a lot of styling products.

Expert tips:

• If your colour fades quickly, focus shampoo mostly at the scalp and let the lather cleanse the lengths as you rinse.
• Use lukewarm water rather than very hot water to help keep hair feeling comfortable and looking smoother.
• Follow with a conditioner made for colour-treated hair to keep ends feeling soft and manageable.

Good to know:

• Patch test if your scalp is sensitive.
• Avoid contact with eyes and rinse thoroughly if contact occurs.

Shop Joico Colorful Anti-Fade Shampoo at John and Ginger for a reliable everyday cleanser that helps your colour look fresher and your hair feel clean, soft, and smooth. Enjoy fast UK delivery on qualifying orders and complimentary samples, subject to availability, with friendly customer service whenever you need support.