Joico Colorful Anti-Fade Shampoo 300ml

Experience the pinnacle of colour protection with Joico Colorful Anti-Fade Shampoo, specifically designed to maintain the vibrancy and tonal integrity of colour-treated hair. Achieve smooth, shiny, and vibrant results with each use, thanks to our advanced anti-fade technology.

Ultimate Colour Preservation: This anti-fade shampoo is a game-changer for colour-treated hair, offering gentle cleansing that removes build-up and debris while significantly prolonging colour longevity. Revel in preserved vibrancy and healthier, shinier hair that lasts.

Key Benefits:

• Formulated specifically for daily use on coloured hair.
• Incorporates cutting-edge anti-fade technology to maintain colour vibrancy.
• Features a gentle formula that cleanses without stripping colour.
• Effectively removes product build-up, enhancing hair's natural shine.
• Fortifies weakened hair, making it stronger and more resilient against damage.
• Free from SLS/Sulfates, ensuring a gentle yet effective cleansing experience.

Enriched With Powerful Ingredients:

• Camellia Oil: Loaded with omega fatty acids, offering profound nourishment and moisture.
• Pomegranate Extract: Protects hair colour and enhances longevity and vibrancy.
• Smart Release Technology: Delivers continuous release of Rosehip, Arginine, and Keratin oils, safeguarding hair against daily damage.

How to Use for Colour Protection: Wet hair thoroughly, apply shampoo, and work into a lather. Rinse well to unveil refreshed, vibrant, and protected colour-treated hair.