Amika Big Hit Volumizing Shampoo 275ml

Amika Big Hit Volumizing Shampoo 275ml is a lightweight shampoo designed to help fine to medium hair look fuller and feel more lifted at the roots, without losing softness. It cleanses thoroughly while keeping hair touchable, making it a good choice if your hair tends to fall flat soon after washing or feels weighed down by richer formulas. Use it as your regular shampoo when you want hair to feel fresh, buoyant, and easier to style with lasting body.

The formula includes caffeine, biotin, and niacinamide, plus glycerin for lightweight hydration. This balance helps hair feel clean and light while still comfortable through the lengths. It is also suitable for colour-treated hair, so you can keep your routine consistent even if you have highlights or salon colour and want volume without a squeaky, stripped feel. For best results, pair it with the matching conditioner as part of the same routine.

Suitable for: Fine to medium hair types, including colour-treated hair, especially if you want more root lift and a fuller-looking finish.

Benefits:

• Instant body and lift: Helps hair look fuller and feel less flat after washing.
• Lightweight cleanse: Cleanses without weighing hair down, ideal for fine to medium strands.
• Weightless hydration: Helps keep hair soft and touchable rather than dry or rough.
• Colour-safe routine: Suitable for colour-treated hair.
• Best with the matching conditioner: Described as delivering 2.3x more volume when used with the matching conditioner.

Key ingredients:

• Caffeine: Used to help energise the look of hair and support a lifted, more voluminous finish.
• Biotin: Included to support stronger-feeling hair and improved manageability.
• Niacinamide: Used to support a comfortable scalp feel as part of regular cleansing.
• Glycerin: Helps attract moisture for soft, weightless hydration.

How to use:

• Apply to wet hair, massaging into the scalp to create a rich lather.
• Rinse thoroughly.
• Follow with Amika Big Hit Volumizing Conditioner for best results.

Expert tips:

• Focus shampoo on the scalp, then let the lather cleanse the lengths as you rinse to keep ends feeling comfortable.
• If you use dry shampoo or styling paste, shampoo twice for a cleaner, more lifted finish.
• For extra volume, keep conditioner mainly on mid-lengths and ends, then blow-dry lifting at the roots.

Buy Amika Big Hit Volumizing Shampoo 275ml from John and Ginger for a lightweight cleanse that helps fine to medium hair look fuller and feel fresh without sacrificing softness. Enjoy friendly customer service, fast UK delivery options, and complimentary samples on qualifying orders, subject to availability.