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Alfa Italia Forza Pro Hair Dryer

Alfa Italia Forza Pro Hair Dryer
RRP £160.00
Our Price:

Brand Alfa Italia
Product Type Hair Tools

The Alfa Italia Forza Pro Hair Dryer delivers the ultimate combination of high powered heat and airflow, cutting your drying time by up to 70 percent. The Tourmaline Infused Ceramic Components inside the sleek, soft touch body, emit far infrared heat that instantly penetrates the cortex of the cuticle, heating hair from the inside out. Hair is heated evenly and in half the time of conventional dryers, reducing the risk of damage. The 2300w AC motor and ultra lightweight design combine to give effortlessly powerful results. Featuring two speed and three heat settings for controlled airflow and heat, ensuring amazing results for all hair types and textures. An easy grip 3m cord made of heat proof up to 232 degrees fabric and a professional hanging hook keeps usage and storing your dryer simple.


  • Powerful 2300w professional AC motor
  • Ultra lightweight design 570g
  • Far Infra red heat locks in moisture
  • 2 speed plus 3 heat settings and Cool shot button
  • Designed for professional stylists
  • Two air concentrator nozzles
  • 3m cord with hanging hook

Alfa Italia is all about the Italian way. The glitz, the glamour, the style. It is hard to describe but you see it everywhere you go in Italy. The people, the places, they just have it. Alfa Italia styling tools have been created to enable professionals to create the showstopping looks that their clients desire yet be beautiful, stylish and easy for the client to use themselves, at home or on the go, viaggio. Inspired by the icons of Italian style and beauty; Sofia Loren, Carla Bruni, Monica Bellucci, Alfa Italia styling tools are meant to be as aesthetically beautiful as they are functional. The brand has gone to great lengths to research, develop and test all styling tools to ensure they meet their unquenchable desire for quality, performance and reliability.

For extra peace of mind we offer the Alfa Italia Premium 365 warranty on all of our styling tools.


JG Customer Confirmed Purchase

Jun 12, 2023

So far I am enjoying this dryer. It’s a bit noisier than I hoped but it dries my hair well and my hair looks smoother and holds its style better. It’s a good looking dryer overall with three useful attachments.