Pureology Strength Cure Blonde Shampoo 266ml

Pureology Strength Cure Blonde Shampoo is a gentle, zero-sulphate shampoo designed to care for blonde, highlighted, or colour-treated hair. Formulated with violet pigments, this shampoo helps to neutralise brassiness and keep blonde tones looking cool and vibrant. The exclusive AntiFade Complex helps protect colour radiance, while the rich, luxurious lather cleanses without stripping or dryness. Ideal for fragile or over-processed hair, it supports both strength and velvety softness for beautiful, healthy-looking results.

Suitable for: Blonde, highlighted, or colour-treated hair in need of gentle cleansing, toning, and daily protection.

Benefits:

• Zero Sulphate Formula: Uses naturally derived cleansers from coconut, corn, and sugar for gentle care.
• Neutralises Brassiness: Violet pigments help maintain cool blonde tones and reduce yellow hues.
• Protects Colour: AntiFade Complex supports long-lasting colour and shine.
• Rich Lather: Cleanses thoroughly and rinses easily for daily use.
• 100% Vegan: Plant-based formula, free from animal-derived ingredients.

How to Use:

• Apply a 10 pence-sized amount to wet hair and work into a rich lather.
• Rinse thoroughly.
• Repeat if needed for extra toning and cleansing.

Why Choose Pureology?

• Dual Benefit Formulas: Custom care for strength, softness, volume, and colour protection.
• Highly Concentrated: Each bottle delivers up to 70 washes, for long-lasting value.
• Exclusive AntiFade Complex: Combines antioxidants and full-spectrum UVA/UVB sunscreens for vibrant colour.
• Vegan and Plant-Based: Made with botanical extracts for a luxurious haircare experience.