Pureology Hydrate Shampoo 266ml

Pureology Hydrate Shampoo is a concentrated, sulphate-free moisturising shampoo designed for dry, colour-treated hair that needs extra softness, shine and manageability. Its creamy, rich-lather formula gently cleanses away everyday impurities while helping maintain moisture and the appearance of vibrant hair colour. Particularly suited to normal to thick hair, it leaves dry lengths feeling softer, smoother and more comfortable without an unnecessarily stripped finish.

Part of Pureology's popular Hydrate collection, this professional shampoo combines conditioning ingredients with the brand's Antifade Complex to care for coloured hair. Its formula contains Green Tea Extract, Sunflower Seed Extract and hair-conditioning proteins, helping improve the feel of dry strands while maintaining a clean, fresh finish. The signature fragrance combines Lavender, Bergamot and Patchouli, adding a gentle floral and aromatic scent to your washing routine.

Suitable for: Dry, normal to thick and colour-treated hair, particularly hair that feels rough, looks dull or needs additional moisture. For finer hair that becomes weighed down easily, Pureology Hydrate Sheer Shampoo may be a more suitable alternative.

Benefits:

• Moisturising cleanse: Helps maintain softness and moisture while removing everyday dirt, excess oil and styling product residue.
• Gentle sulphate-free formula: Cleanses colour-treated hair without leaving the lengths feeling unnecessarily dry.
• Colour care: Pureology's Antifade Complex helps maintain the appearance of vibrant salon-coloured hair.
• Softer, smoother strands: Conditioning ingredients help improve the feel of dry, rough hair.
• Improved manageability: Leaves hair easier to handle and ready for conditioning and styling.
• Rich, creamy lather: The concentrated formula spreads easily through wet hair, so only a small amount is needed.
• Vegan formula: Made without animal-derived ingredients or by-products.

Key ingredients:

• Green Tea Extract: A botanical ingredient valued for its antioxidant properties and included in Pureology's moisturising haircare formula.
• Sunflower Seed Extract: Featured in the brand's colour-care formula to help maintain the appearance of coloured hair.
• Wheat Amino Acids and Hydrolysed Wheat Protein: Hair-conditioning ingredients that help improve softness and manageability.
• Glycerin: A moisture-binding ingredient that helps support a softer, conditioned hair feel.
• Vitamin E: An antioxidant ingredient that complements the shampoo's conditioning formula.

How to use:

• Wet your hair thoroughly with warm water.
• Apply a small amount of shampoo to the scalp and roots.
• Massage gently to create a rich lather, working it through the lengths.
• Rinse thoroughly and repeat if additional cleansing is needed.
• Follow with Pureology Hydrate Conditioner, concentrating on the mid-lengths and ends.

Expert tips:

• Focus shampoo application on the scalp and allow the lather to cleanse the lengths as you rinse.
• For additional softness and easier detangling, complete your routine with Pureology Hydrate Conditioner.
• Apply Pureology Color Fanatic Multi-Tasking Leave-In Spray before styling for extra conditioning care.

Keep dry, colour-treated hair feeling beautifully soft and manageable with Pureology Hydrate Shampoo from John And Ginger. Available in a 266ml size, this moisturising shampoo is a practical choice for maintaining smoothness, shine and fresh-looking colour. Enjoy fast UK delivery on qualifying orders and complimentary samples with qualifying purchases.