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Prevent Hair Damage With Amika

Hair is made up of different bonds that impact the strength and elasticity of our hair. Environmental stressors, heat, manipulation, chemical treatments etc can break these bonds. This is most commonly known as damage, which is what can lead to locks that look dull, brittle, frizzy and unmanageable.

Amika have kindly let us in on some of the causes behind hair damage and easy steps to take to avoid them.

Environmental Stressors:

Sun exposure can actually damage the outside layer of the hair, known as the cuticle. Sun damage can come in forms of discolouration, dry and brittle strands, breaking or split ends, thinning and fizziness.

You can often tell your hair is damaged as your hair will have a dry look and feel, it will be unmanageable and will not curl or style how you want.

To prevent this reach out for Amikas Vault Color-lock Leave-in Conditioner - instantly detangles, softens and protects colour vibrancy keeping colour from fading. It contains: A UV Absorber which is famous for its protecting benefits that can preserve colour and prevent fading caused by sun exposure (UVB damage).

Wet Hair:

If you didn’t know this already, your hair is at its most vulnerable to damage and breakage when its wet. If you try using a wide tooth comb, this will avoid any pulling or tugging of the hair. Amika suggest detangling your hair before getting in the shower, making it easier to manage.

Expert Tip: Instead of towel drying your hair, opt for a microfiber towel or a t-shirt that would be gentler on your hair.

Everyday Heat:

If you are one to use heat styling tools on your hair everyday if not regularly, then you probably have experienced damage. Heat damage can come from any form of heat such as: Blow Dryers, Stylers, Curling Irons, Beach Wavers, Straightening brushes, Blow Dryer brushes etc.

It's crucial to give your hair some form of heat protection, like Amika Shield Anti-humidity Spray or Wizard Detangling Primer. Amika suggest putting those hot tools down every once in a while to let your hair flourish.

Chemical Treatments:

This category surrounds so many things like: Colouring, Bleaching, Keratin treatments, Highlights, Lowlights, Vivid Colour etc.

Let’s be honest these are the treatments or services that make us feel the most unique and in charge of our look and we're all here for it, but just know you have to work a little harder to maintain the health of your hair.

Amika have given us steps to add into your routine for your healthiest hair yet:

Kure Intense Repair Shampoo and Conditioner - Restore moisture to damaged locks with this deeply moisturising shampoo and hydrate fragile damaged strands with this keratin and wheat protein conditioner.

Soulfood Nourishing Mask - Fully packed with vitamins and nutrients, to condition the hair making it silky smooth.

Supernova Moisture And Shine Cream - Delivers superior hydration and conditioning leaving hair supernaturally soft and smooth with brilliant shine.

Profile Photo of Emielia Echeverri author for John and Ginger
Emielia Echeverri
Thursday, February 25, 2021

The Kure Bond Repair Conditioner 275ml


Hydrate fragile damaged strands with this keratin and wheat protein conditioner.

£23.00 £20.00