Redken Blonde Idol Sulphate Free Shampoo 300ml

Redken Blonde Idol Sulphate Free Shampoo 300ml

Price £14.50

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Redken Blonde Idol Sulphate Free Shampoo 300ml

A caring and gentle shampoo, Redken Blonde Idol Shampoo is pH balanced and sulphate free specifically formulated for natural or colour treated blonde hair, softening it with light moisture. Redkens exclusive Kera Bright System with kerabond, violet leaf extract and lactic acid helps strengthen hair and boost shine without compromising colour so blonde hair looks bright, soft and beautiful.

How to use: Daily use on damp hair.

No two blondes are alike so Redken developed the Blonde Idol range to bring out the best in every blonde. With the exclusive Kera Bright System to balance, brighten and beautify to keep your blonde brilliant and idol worthy between salon visits.

The Kera-Bright System is a unique combination of kerabond, violet leaf extract and lactic acid helps strengthen, condition and boost shine so blonde hair looks bright and beautiful.

Active ingredients: Kerabond and Violet Leaf Extract, Lactic Acid.

Redken was founded in 1960 by Paula Kent, her hair was highly bleached and baby fine and with a sensitive skin she constantly experienced allergic reactions. As a Hollywood actress this was very challenging for Paula. She soon realised that there were millions of other people who needed gentle, high performance products, and that professional hairdressers needed to know the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair. Redken was born and their formulas were developed with protein technology and with an acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin.

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