Fake Bake offers new self tan products or new formulas more often than other self tan brands in the UK. Fake Bake is an award winning British brand that has become the choice of beauty experts and celebrities alike, giving an instant sun kissed colour that develops into a long lasting sunless fake tan. Fake Bake products come with naturally derived tanning agents DHA and Erythulose guaranteeing longer lasting natural results. Blended with botanical ingredients and antioxidants with specialist self-tans offering added benefits like anti ageing and anti cellulite. All formulas are free from paraben and artificial preservative.