New < id cosmetics

Makeovers can work miracles. They boost a woman's self-esteem; give a glimpse of just how good she can look. So, who better to help create an innovative make-up range that takes the confusion out of make-up than the 200 professional make-up artists that currently work at:

new< id's Photographic Studios throughout the UK?

‘The aim was to create a range that simplified make-up application,' explains Director and Founder, Kelly Colman. ‘We listened to hundreds of new

So, new < id Cosmetics was unveiled to fill that gap in the market.Today, it is still shaped by the experience of those make-up artists, who listen to what their clients have to say about changing trends and the skin changes that we encounter as we age.

‘new < id Cosmetics is the only range in the world which has a creative team made up of hundreds of working make-up artists,' explains Kelly. ‘The team passes on expert knowledge and insider tips to us every single day at new < id cosmetics Head Office.'

new < id cosmetics' willingness to help you doesn't end when you purchase the products. In fact, that's where your learning can start!

What make-up will accentuate blue eyes?
Try warm brown tones, golds and pearls, all colours that are great for contrasting against cool blue eyes. Then run i - line eyeliner in Black on the inside of the eye to really make the colour stand out.

What is the best make-up for oily skin?
If you're prone to oily skin, firstly, cleanse with a good foaming cleanser and follow with oil free moisturiser. After you've applied your make-up, press i - finish Loose Powder into your most oily areas with a powder puff or a cotton pad. Finally, dust off excess powder with the powder brush.

What is the best foundation make-up to make my skin look flawless?
Firstly, cleanse and exfoliate the skin, and follow by carefully moisturising, paying particular attention to your dryer areas. Leave the skin to rehydrate for 2-3 minutes. Then apply 2-3 pumps of i - prime Skin Perfecting Serum and smooth into the forehead, cheeks, bridge of the nose and tip of the chin. Then apply i - perfect Colour Adjust Foundation which has been formulated to create a flawless finish every time. The brush applicator has been designed for an easy streak-free finish. The fluid foundation adapts to your skin tone to give a perfect match, whilst helping to balance light away from the skin for a radiant glow.

What techniques can I use to apply eye make-up?
For simple and shimmering eyes, apply the lighter colour of the i - shadow duo to the brow bone and the darker colour to the moving part of the eyelid. For more intense colour, dampen the sponge applicator with water and work into the powder before applying in exactly the same areas.

How do I achieve the perfect smoky eye?
For sultry, smoky eyes, use i - smoulder in Charcoal. Outline the eyes with the eye liner end and then blend in the eye shadow with the super-soft tip.

What are the best lip plumpers and do they really work?
Try newid i-plump (clear lip plumper). It contains lip plumping ingredients including vitamins and essential oils that increase circulation to the lip area, making lips look fuller and enhancing their natural shape and colour.

How should I wear my make-up on my wedding day?
Make sure you look like yourself on your wedding day, so steer away from dramatic colours and lip gloss. Bridal make-up is all about fluttering eyelashes, glowing skin and flushed cheeks, for that blushing bride effect. Top recommendations are i - flutter for your lashes, i - glow in Ice Pop, i - shadow in Shimmy Shimmy and i- pout in Nudity.

How should I apply eye shadow for a night out?
Step up your daytime look by running i - line Kohl Eye Pencil on the inside of your eye. This gives a dark sultry look and makes the whites of the eyes look whiter. Now apply the darker hue of i - shadow in Choca Mocha to the outside corners of the eye and sweep inwards.

How can I achieve an all year round bronzed look without spending hours in the sun or under a sun bed?
For a warm, sun-tanned glow, apply i - bronze with a large brush to the tops of your cheekbones, forehead and bridge of your nose, where the sun would naturally touch your face. Work your brush into darker areas of the powder for a deeper colour.

Learn the secrets to these amazing looks and find out what products to use and how.

1 First prep the skin with i - prime primer and massage into the skin.

2 Next apply i - perfect foundation to the forehead, cheeks, tip of the chin and nose. Start in the middle of each area and blend outwards using the built-in blending brush.

3 Next apply a small amount of i - conceal under each eye and pat the colour out until it blends perfectly into the skin. Take some time to cover any other blemishes in the same way.

4 Next using i - shadow in Choca Mocha, take the lighter colour and apply all over the eye lid from lash to brow. Next take the darker colour and apply to the outside corners of the eyelid and blend inwards through the socket line.

5 Now run i - line in Black on the inside of the eye above the lower lashes, blink hard and repeat this process 2 or 3 times to build the colour up.

6 Finish with plenty of i - flutter mascara in Black.

7 Highlight the tops of the cheekbones with i - shimmer in Sherbet, and blend with a finger or the built-in brush.

8 Now apply i - pout in Nudity to the lips using the new id lip brush.

9 Finish the look with i - bronze in Rio to warm your skin up along the cheekbones, forehead, tip of the nose and tip of the chin.

1 First prep the skin with i - prime primer and massage into the skin.

2 Next apply i - perfect foundation to the forehead, cheeks, tip of the chin and nose. Start in the middle of each area and blend outwards using the built-in blending brush.

3 Next apply a small amount of i - conceal under each eye and pat the colour out until it blends perfectly into the skin. Take some time to cover any other blemishes in the same way.

4 Next using i - shadow in La La Lilac, take the lighter colour and apply all over the eyelid from lash to brow. Next take the darker lilac colour and apply from the lash line and blend upwards into the socket line.

5 Now run i - line in Black on the inside of the eye above the lower lashes, blink hard and repeat this process 2 or 3 times to build the colour up.

6 Finish with plenty of i - flutter mascara in Black.

7 Highlight the tops of the cheekbones with i - shimmer in Marshmallow and blend with a finger or the built-in brush.

8 Lightly line the lips with i - define lip liner and blend over the lips.

9 Finish with a slick of i - gloss in Tickled Pink on the lips.

1 First prep the skin with i - prime primer and massage into the skin.

2 Next apply i - perfect foundation to the forehead, cheeks, tip of the chin and nose. Start in the middle of each area and blend outwards using the built-in blending brush.

3 Next apply a small amount of i - conceal under each eye and pat the colour out until it blends perfectly into the skin. Take some time to cover any other blemishes in the same way.

4 Now use i - smoulder pencil in Charcoal. Line the inside of the eye with the pencil end and over the top lashes. Next, with the eye shadow end, blend upwards from the lash line to the socket line making sure that the colour is darkest closest to the lashes.

5 Finish with plenty of i - flutter mascara in Black.

6 Using the new id blusher brush, apply i - dazzle to the tops of the cheekbones and brow bones.

7 Run the blusher brush up and down the i - blush trio in Ipanema and apply under the cheekbones.

8 To finish the look, lightly line around your lips with i - define in Nude and slick on some i - gloss in Honey Pot.

1 First prep the skin with i - prime primer and massage into the skin.

2 Next apply i - perfect foundation to the forehead, cheeks, tip of the chin and nose. Start in the middle of each area and blend outwards using the built-in blending brush.

3 Next apply a small amount of i - conceal under each eye and pat the colour out until it blends perfectly into the skin. Take some time to cover any other blemishes in the same way.

4 Now use i - smoulder pencil in Charcoal. Line the inside of the eye with the pencil end and over the top lashes. Next, with the eye shadow end, blend upwards from the lash line to the socket line making sure that the colour is darkest closest to the lashes.

5 Finish with plenty of i - flutter mascara in Black

6 Using the new id Blusher brush, apply i - dazzle to the tops of the cheekbones.

7 Run the blusher brush up and down the i - blush trio in Ipanema and apply under the cheekbones.

8 To finish the look, lightly line around your lips with i - define in Nude and slick on some i - gloss in Coco Pop.

1 Prep the skin with i - prime primer and massage into the skin.

2 Apply i - perfect foundation to the forehead, cheeks, tip of the chin and nose. Start in the middle of each area and blend outwards using the built-in blending brush.

3 Apply a small amount of i - conceal under each eye and pat the colour out until it blends perfectly into the skin. Take some time to cover any other blemishes in the same way.

4 Using i - shadow in Shimmy Shimmy, take the lighter colour and apply over the eyelid from lash to brow. Next, take the darker colour and apply over the moving part of the eyelid and blend upwards through the socket line.

5 Rub a little i - line in Brown along the roots of the upper eyelashes and apply in dots between the lower lashes, starting at the outside corners and finishing half way along under the pupil.

6 Apply plenty of i - flutter mascara in Black.

7 For fresh cheeks apply i - glow in Ice Pop to the apples of the cheeks and blend with a big powder brush.

8 Lightly line the lips with i - define lip liner and blend over the lips.

9 Finish with a slick of i - gloss in Honey Pot on the lips.

1 First prep the skin with i - prime primer and massage into the skin.

2 Next apply i - perfect foundation to the forehead, cheeks, tip of the chin and nose. Start in the middle of each area and blend outwards using the built-in blending brush.

3 Next apply a small amount of i - conceal under each eye and pat the colour out until it blends perfectly into the skin. Take some time to cover any other blemishes in the same way.

4 Next using i - shadow in Choca Mocha, take the lighter colour and apply all over the eye lid from lash to brow. Next take the darker colour and apply to the outside corners of the eyelid and blend inwards through the socket line.

5 Now rub a little i - line in Black along the roots of the upper eyelashes and apply in dots between the lower lashes, starting at the outside corners and finishing half way along under the pupil.

6 Finish with plenty of i - flutter mascara in Black.

7 For fresh cheeks apply i - glow in Ice Pop to the apples of the cheeks and blend with a big powder brush.

8 Lightly line the lips with i - define lip liner and blend into the lips.

9 Finish with a slick of i - gloss in Tickled Pink on the lips.

Start by lining the inside of your eye with the eye liner end, and blink hard and repeat a couple of times. Now with the eye shadow end, start at the lash line and blend upwards and over the eyelid blending away at the socket line. Finish your eyes with plenty of i - flutter Mascara. Now apply a small amount of i - perfect foundation to your cheeks, tip of your nose, tip of your chin and forehead, and blend well. Cheryl has really started to be more adventurous with her lip colours and it works really well with her new darker hair colour. Start by applying a little i - perfect foundation to the lips then very carefully line with a nude lip liner, such as i - define. Then apply i - pout in Berry Bronze.

If you are wearing stronger eyes and lips, always apply your blusher last, to make sure your look is balanced. i - blush in Ipanema is great for this look. Simply run the angled blusher brush up and down the three colours, suck in your cheeks and sculpt under the cheek bones. Your look is now complete.

Start with i - smoulder in Charcoal and line around the inside of the eye with the black liner end. Next blink hard, to transfer the colour up to the top lid, and repeat that process a couple more times to build the colour up. Now with the cream shadow end, run the sponge along the top lashes and blend upwards over the moving part of the eyelid. Next, use the darker shade from the Choca Mocha i - shadow Duo and blend over the line, and up over the moving part of the lid again. This will give you a nice dark smoky eyelid. Finish your eyes with plenty of i - flutter Mascara. Myleene's eyes are prone to looking a little down turned at the outside edges, so a great tip is to pat a little i - conceal into the outside corners of the eye to give an instant lift!

After applying i - perfect Foundation to the cheeks forehead and nose, apply i - glow in Ice Pop to the apples of the cheeks to recreate that healthy glow. Finish the look by slicking on plenty of i - gloss in Honey Pot.

Jennifer tends to stick to natural colour eye shadows in the lighter shades to avoid closing up her eyes. Try i - shadow in Shimmy-Shimmy on the moving part of the eye lid.

Jennifer has that beautiful LA tan, but she always uses a pink blush to brighten up her skin tone. Try i - blush in Ipanema on the apples of the cheek. Her final trick is to keep her look balanced by not drawing attention to any particular feature. To do the same yourself use a sheer lip shade like i - pout in Parfait Pink with a gloss like i - gloss in Tickled Pink over the top, or to plump up your lips, use i - gloss Clear Lip Plumper.

Next use i - blush trio palette for the perfect blush. Use the highlight shade in a ‘c' shape around the outside corners of your eyes and apply the rose colour to the apples of your cheeks. Get Kylie's beautifully groomed eyebrows by sweeping i - fix over them.

Now run i - line in Black along the upper lash line and with a flat brush or a cotton bud smudge and soften the line, lifting a little on the outside corners. Kylie's fresh pink lips are perfect for the summer. We recommend i - pout in Pink Bliss.

Next use i - shadow in Shimmy-Shimmy to brighten up your eyes and line around the inside of your eyes with i - line in Black. Now groom your eyebrows with i - fix Eyebrow Fixing Pencil and finish your eyes with 2 coats of i - flutter Mascara.

Then luminate the tops of your cheekbones with i- shimmer Shimmer Stick in Sherbet. Finish with i - glow in Ice Pop on the apples of your cheeks as a blush and a slick of i - gloss in Honey Pot on your lips for a truly natural Victoria Beckham look.